I’m Shai.

I am a passionate communication specialist with a Bachelor of Science in Communication from Boston University, excelling in PR, editorial, and global communication strategies. My extensive experience includes roles as an Assistant Account Executive and Account Coordinator at 5WPR in New York, where I executed comprehensive media campaigns, secured top-tier coverage, and managed diverse clients in fashion, entertainment, multicultural and travel. In my current role as an Assistant Account Executive at 5WPR, I develop and execute media campaigns for a diverse portfolio of clients, securing coverage in prominent publications such as Forbes, People, and BuzzFeed. Prior to promotion, as an Account Coordinator, I conducted successful media outreach, managed client communications, and tracked key media metrics to showcase the effectiveness of strategic PR efforts.

Additionally, my time at K2 & Co. in Minneapolis allowed me to contribute to internal strategic assessments and deliver high-quality written materials, which showcases my commitment to enhancing organizational development and market positioning. As the former Editor-in-Chief of The Buzz, a premier lifestyle publication at Boston University, I directed operations, led a dynamic team of 80+ individuals, and achieved a 25% increase in print distribution.

My diverse skill set includes proficiency in Cision TrendKite, Muckrack, Adobe Creative Suite, and Microsoft Office, along with expertise in copywriting, media pitching, market research, and brand strategy. I am committed to making a positive impact through effective communication, and leverage my global perspective gained from living in London, New Delhi, and Seattle to bring a unique understanding to every project.