I’m Shai.

I’m a strategic product and brand marketer with a passion for emerging tech, integrated storytelling, and global consumer engagement. I currently serve as an Account Executive at Hill + Knowlton/Burson, where I lead multi-channel marketing and communications efforts for high-profile clients like adidas and Spotify. From shaping messaging frameworks to driving go-to-market strategy, I bring a data-driven and audience-first lens to every campaign.

Previously, I worked at 5WPR, where I was promoted from Account Coordinator to Assistant Account Executive in under a year. There, I helped launch high-impact campaigns for brands such as BET, Quince, and AT&T Dream in Black, consistently securing top-tier media placements and supporting cross-channel execution.

My background also includes early experience at K2 & Co., where I contributed to internal brand strategy and organizational development initiatives. I’ve led editorial teams, scaled publication reach, and worked across sectors from fashion and entertainment to tech and multicultural marketing.

I’m proficient in Brandwatch, Cision, Muckrack, and Microsoft Office, with strengths in campaign development, market research, and content strategy. Having lived in London, New Delhi, Seattle, and now New York, I bring a global perspective and a collaborative spirit to every project.